What is WebP?
WebP
WebP is Google's modern image format that delivers 25β35% smaller files than JPG and PNG with the same visual quality. It supports both lossy and lossless compression, transparency, and animation β built for the modern web.
History of WebP
WebP was released by Google in 2010, derived from the WebM video format. It can be lossy or lossless, supports transparency, and supports animation β replacing JPG, PNG, and GIF in one format. Smaller files = faster pages = better SEO, which is why Google pushes WebP hard.
Technical specs
- Format name
- WebP
- File extension
- .webp
- MIME type
- image/webp
- Category
- Image
- Compression
- Lossless
When to use WebP
Reach for WebP when you need web images and core web vitals optimization, replacing jpg and png to reduce page weight, animated images (instead of gif), e-commerce product galleries. It excels at these scenarios because 25β35% smaller than jpg and png and supports both lossy and lossless.
Pros
- +25β35% smaller than JPG and PNG
- +Supports both lossy and lossless
- +Transparency and animation in one format
When to avoid WebP
Avoid WebP when not supported by some image editors, and older browsers (safari < 14, ie) lack support. In those cases, look at the alternatives below.
Cons
- βNot supported by some image editors
- βOlder browsers (Safari < 14, IE) lack support
- βLess mature ecosystem than JPG/PNG
Common uses for WebP
- Web images and Core Web Vitals optimization
- Replacing JPG and PNG to reduce page weight
- Animated images (instead of GIF)
- E-commerce product galleries
Alternatives to WebP
For maximum compatibility, JPG (photos) or PNG (graphics). For even better compression, AVIF.
Convert to WebP fromβ¦
WebP β Frequently Asked Questions
Is WebP still used in 2026?
Is WebP still used in 2026?
Yes, WebP is actively used. Web images and Core Web Vitals optimization keeps it relevant.
Can I open a WebP file on my phone?
Can I open a WebP file on my phone?
Yes on Android (Chrome). iPhone (Safari 14+) also supports WebP.
Why is my WebP file so small?
Why is my WebP file so small?
WebP files are usually compact because the format uses efficient compression. If yours feels unusually large, the encoder may have been set to a high bitrate / quality setting.
Can I convert WebP to another format for free?
Can I convert WebP to another format for free?
Yes β Zen Convert converts WebP files to every other image format we support, for free, in your browser. No signup, no watermark.
Is WebP open-source?
Is WebP open-source?
Yes β WebP is fully open-source and royalty-free. You can implement, distribute, and use it without paying any licensing fees.