What is AVIF?
AV1 Image File Format
AVIF is the newest mainstream image format, based on the AV1 video codec. It compresses 30β50% smaller than WebP and 50%+ smaller than JPG at the same quality β the leader for modern web performance.
History of AVIF
AVIF (AV1 Image File Format) emerged in 2019, based on the AV1 video codec. It compresses dramatically better than JPEG (often 50%+ smaller at the same quality) and matches or beats WebP. The trade-off : encoding is slow, and browser support, while now mature, took a few years to reach widespread.
Technical specs
- Format name
- AV1 Image File Format
- File extension
- .avif
- MIME type
- image/avif
- Category
- Image
- Compression
- Lossy compression
When to use AVIF
Reach for AVIF when you need cutting-edge web performance and seo, hero images and photography on modern sites, image-heavy progressive web apps. It excels at these scenarios because best-in-class compression and hdr and wide color gamut support.
Pros
- +Best-in-class compression
- +HDR and wide color gamut support
- +Royalty-free
When to avoid AVIF
Avoid AVIF when slower to encode than webp, and limited support in older browsers and software. In those cases, look at the alternatives below.
Cons
- βSlower to encode than WebP
- βLimited support in older browsers and software
- βEditing tool support still maturing
Common uses for AVIF
- Cutting-edge web performance and SEO
- Hero images and photography on modern sites
- Image-heavy progressive web apps
Alternatives to AVIF
WebP for broader compatibility. JPG / PNG for maximum compatibility.
Convert to AVIF fromβ¦
AVIF β Frequently Asked Questions
Is AVIF still used in 2026?
Is AVIF still used in 2026?
Yes, AVIF is actively used. Cutting-edge web performance and SEO keeps it relevant.
Can I open a AVIF file on my phone?
Can I open a AVIF file on my phone?
Recent iOS (16+) and Android (12+) support AVIF. Older devices may struggle.
Why is my AVIF file so different in size from other files?
Why is my AVIF file so different in size from other files?
AVIF file sizes depend on encoder settings (bitrate, resolution, quality). For smaller files, re-encode at a lower bitrate or convert to a more compressed format.
Can I convert AVIF to another format for free?
Can I convert AVIF to another format for free?
Yes β Zen Convert converts AVIF files to every other image format we support, for free, in your browser. No signup, no watermark.
Is AVIF open-source?
Is AVIF open-source?
Yes β AVIF is fully open-source and royalty-free. You can implement, distribute, and use it without paying any licensing fees.